Michael C. Madsen

Spirits label artwork & design.

CGI
GD in collaboration with Kasper Ledet
Art direction by Kasper Ledet, To Øl

Beer label artwork & design.
Mixing CGI, AI, digital gradients and analog distortions.

Graphic design & CGI
Art direction by Kasper Ledet, To Øl

Website for the brewery To Øl.

The design is taking a playful approach, treating each page as a fresh canvas for unique ideas, only dictated by the overall design guidelines of the festivals visual identity.

Webdesign
Art direction by Kasper Ledet, To Øl

T-shirt artwork for music venue Voxhall and craft brewery To Øl.
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The design is a semi abstract depiction of bad scenarios, related to both alcohol consumption and music listening; broken glass. Rowdy crowds breaking bottles, and music so laud that windows shatter. This negative idea, is turned around to something rather beautiful and tranquil. Jagged and irregular shapes, bathed in a smooth and soft blue-white gradient.

The t-shirts are given to all workers at Voxhall. They will later be sold to the general public, through To Øl's webshop.

Graphic design
Art direction by Kasper Ledet, To Øl

Webdesign for the online architecture/art gallery Platform. The gallery specialises in the more artistic parts of the architecture practice – concepts, ideas and projects which challenges the usual way of thinking within architecture.

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Webdesign

Lookbook design for high-end menswear brand Iso.poetism.

Graphic design

Logo design & visual identity for high end menswear fashion brand Iso.poetism.

Graphic design

Lookbook package design for high-end menswear brand Iso.poetism.

This lookbook care package was designed as a tactile experience of the Iso.poetism SS21 collection, without the use of a physical showroom. Sent to buyers worldwide, this package enabled the buyers to experience the tactility of the fabrics, and the collection as a whole, without travelling to a physical showroom.

The package contains the physical SS21 lookbook, select fabric swatches, 'Iso.poetism' branded USB silver necklace and tote-bag, as well as a complimentary eucalyptus twig.

Graphic design & Package Design

Photobook design for photographer J.I.B.

Mays Winter documents the photographers artist residency in Iceland. Twigs, snowy landscapes and horizons take up the majority of the pages. The design is light, spacious and uncomplicated – inspired by the snowy landscapes within the book.

Edition of 25 hand bound books.

Graphic design, sequencing & book binding

SS20 collection graphic artworks for high-end menswear brand ISO. POETISM.

Artworks for the Tobias Birk Nielsen SS20 collection. Titled "50/1000 COIL", the collection revolves around the never-ending machinery of the fashion industry. The enourmous amounts of stress, to deliver something new and exciting each season, and how this overwhelming amount of pressure locks newcomers to the industry inside this giant hamsterwheel, which seems impossible to break out of. All these feelings are merged into a single object: our Moebius band. A never-ending construction, looping in on itself.

Graphic design & Photography

AW18 Lookbook, limited edition of 30 hand bound copies.

The lookbook is designed to be an extension of the collection it contains. The way the book is hand bound, using a unique hand-dyed textile, amplifies the crafted nature of the collection it contains. The heavy stitches down the left side, does not only mirror the color palette and heavy use of stitches in the collection, but also functions as the actual binding of the book.

Graphic design & Book Binding

Website for the music venue Tape.

The music venue opened it's doors, physically and online, in 2016. It presented some of the most interesting, outrageous and important music acts, inside the venues small, dark and sweaty room. Tape closed it's physical doors for good in 2020, and in 2022 the online space was turned off, after 6 years of service.

Webdesign